The story
Founded by Björn Jakobson and Elsa Jakobson in 1961, in Stockholm.1
Private company
Logo: babybjorn.com4
Swedish baby products company
BabyBjörn is a Swedish family-owned company that develops, manufactures, and markets baby products, including baby carriers, baby bouncers, sleep products, bathroom products, kitchen products, and other baby essentials. Founded in 1961, the company focuses on ergonomic design and safety, and its products are often associated with Scandinavian minimalist design.2 It was founded by Björn Jakobson and Elsa Jakobson.1 It employed 180 people in 2026.1 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
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BabyBjörn is a Swedish family-owned company that develops, manufactures, and markets baby products, including baby carriers, baby bouncers, sleep products, bathroom products, kitchen products, and other baby essentials. Founded in 1961, the company focuses on ergonomic design and safety, and its products are often associated with Scandinavian minimalist design.2
BabyBjörn is part of a group headed by Lillemor Design AB. 2 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.
Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0). Each entity in the chart links to its source.
Founded by Björn Jakobson and Elsa Jakobson in 1961, in Stockholm.1
Who has led BabyBjörn, and when. Pick a name to see everywhere that person has worked.
Listed on Wikidata.1
Ownership links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); each one cites its LEI record.
The numbers on this page point here. Each one links to the record it came from.