Private company

BabyBjörn

Logo: babybjorn.com4

Swedish baby products company

BabyBjörn is a Swedish family-owned company that develops, manufactures, and markets baby products, including baby carriers, baby bouncers, sleep products, bathroom products, kitchen products, and other baby essentials. Founded in 1961, the company focuses on ergonomic design and safety, and its products are often associated with Scandinavian minimalist design.2 It was founded by Björn Jakobson and Elsa Jakobson.1 It employed 180 people in 2026.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1961Founded1
  • HeadquartersSundbyberg Municipality1
  • Founded inStockholm1
  • Websitewww.babybjorn.com
  • Legal formprivately held company1
  • LEI549300AQV713ERP311903
  • StatusActive3
  • LEI statusIssued and current3
  • Registered addressEsplanaden 1, 172 67 Sundbyberg, Sweden3
  • Registered withSwedish Companies Registration Office, 556093-61963
Dad with a Bjorn
Photo: Ah-Young Andersson, CC BY-SA 4.0, via Wikimedia Commons5

BabyBjörn is a Swedish family-owned company that develops, manufactures, and markets baby products, including baby carriers, baby bouncers, sleep products, bathroom products, kitchen products, and other baby essentials. Founded in 1961, the company focuses on ergonomic design and safety, and its products are often associated with Scandinavian minimalist design.2

Corporate structure

BabyBjörn is part of a group headed by Lillemor Design AB. 2 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

Built from parent and subsidiary links from GLEIF, the Global Legal Entity Identifier Foundation (CC0). Each entity in the chart links to its source.

The story

Founded by Björn Jakobson and Elsa Jakobson in 1961, in Stockholm.1

Leadership

Who has led BabyBjörn, and when. Pick a name to see everywhere that person has worked.

Products and brands

  • baby carrier

Listed on Wikidata.1

Subsidiaries and ownership

Parent company (GLEIF)

Ownership links from GLEIF, the Global Legal Entity Identifier Foundation (CC0); each one cites its LEI record.

Employees over time

  • 20261801

Timeline

  1. Dec 30, 2022Parent Directly consolidated by Lillemor Design AB3
  2. 1961Founded Founded in Stockholm1

Sources

The numbers on this page point here. Each one links to the record it came from.

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  4. 4
    Company websiteBabyBjörn logo
  5. 5