BaByliss

BaByliss began in the Montmartre district by hairdressers René Lelièvre and Roger Lemoine who invented the first electric hair straightener. This was then released and marketed as the BaByliss in July 1960 by Jean-Pierre Feldblum, which revolutionised the hair care industry. After this the company expanded operations all over Western Europe.

In February 1995, Conair Corporation based in America bought a majority share in BaByliss. At that time 45% of the company's sales were abroad, primarily through its subsidiaries in Germany, England, Belgium, the Netherlands and Spain.

It later launched the BaByliss Pro (stylised BaBylissPRO) brand for professional grade hair care products. In 2003, the BaByliss for Men brand was launched with hair and grooming products for men.

BaByliss Pro collaborated with Ferrari starting in 2010, producing hair dryers with engines designed with input from Ferrari engineers.

Manufacturing of appliances is done at several Conair plants, including a facility in Chiuduno, Italy that was acquired from Italian hair dryer company Coif’In in 2009.