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Private company

Badgeville

Logo: https://badgeville.com, Non-free logo, via Wikipedia3

American technology company

Badgeville, Inc. was a privately held technology company founded in 2010 with headquarters in Redwood City, California, and an additional office in New York. The firm provided software as a service (SaaS) for web sites to measure and influence user behaviour using techniques such as gamification. Badgeville technology was acquired by CallidusCloud in 2016, which was in turn acquired by SAP in 2018.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Sep 27, 2010Founded1

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Badgeville, Inc. was a privately held technology company founded in 2010 with headquarters in Redwood City, California, and an additional office in New York. The firm provided software as a service (SaaS) for web sites to measure and influence user behaviour using techniques such as gamification.2

The story

The company was founded by Kris Duggan and Wedge Martin, and launched at TechCrunch Disrupt on September 27, 2010. At that time, the company had raised less than $300k in angel funding.

In November 2010, the firm raised a $2.5M Series A round led by El Dorado Ventures and Trinity Ventures. Badgeville subsequently raised a $12M Series B Round in July 2011, led by Norwest Venture Partners and El Dorado Ventures.

In November 2011, Badgeville unveiled the Behavior Platform for Enterprise. They expanded their business beyond gamification to include enterprise employee management and community reputation systems.

From Wikipedia’s article on Badgeville, shared under CC BY-SA 4.0.4

Timeline

  1. Sep 27, 2010Founded Founded1

Sources

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