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Founded by Andrey Andreev in 2006.1
Badoo was founded by Andrey Andreev and launched in London on 14 November 2006. It has since ranked among the most popular dating websites.
In 2007, Badoo raised $30 million in funding. In January 2008, Finam Capital paid $30 million for a 10% stake in Badoo for expansion in Russia. Badoo also reached 13 million users in 2008.
The official launch of Badoo in the U.S. was on March 23, 2012, with Nick Cannon introducing the service in the United States.
In 2014, Badoo’s CEO Andrey Andreev contacted Bumble’s Whitney Wolfe Herd to form a partnership: Andreev received 79% ownership in the company for an initial investment of $10 million, along with additional investments; Wolfe Herd served as founder, CEO, and 20% owner. As part of the agreement, the new company would also utilize Badoo's infrastructure and Andreev's consulting. Wolfe Herd said the partnership was key due to Andreev's "knowledge and infrastructure".
In 2016, Badoo was the most downloaded dating app in 21 countries.
In April 2017, Badoo launched a newly redesigned app and brand, as well as the tagline "Bigger than Dating". Andreev discussed this redesign in an interview with Business Insider's James Cook in the same month.
Andreev created Magic Lab in 2019 as the parent company of both Bumble and Badoo. In November 2019, Andreev sold his majority stake in Bumble and Badoo to Blackstone Inc. in a deal that valued the companies at $3 billion.
In 2020, Bumble Inc. replaced MagicLab as Badoo’s parent company, with Badoo becoming a subsidiary product.
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Badoo launched its “Let’s Fix Dating” global marketing campaign in 2022.
From Wikipedia’s article on Badoo, shared under CC BY-SA 4.0.4