The story
Baieido trace themselves to the Muromachi period (1338-1573), when the founder of Baieido, Kakuuemon Yamatoya, became a wholesaler of medicinal herbs in Sakai city. Sakai was a well-known trading port in ancient Japan in which incense trading was in high demand. In 1657, the founder named himself "Jinkoya Sakubei" and specialized in selling incense ingredients and incense sticks. "Jinkoya" (Aloeswood trader) was a name peculiar to Sakai, only medicinal wholesalers who specialized in incense were authorized to use this name.
The method and recipes have been handed down from generation to generation in an unbroken secret oral tradition. The name "Baieido" is derived from the three characters bai, ei, and dō. Bai means "plum tree"; ei means "prosperity"; dō means "shrine or store"
From Wikipedia’s article on Baieido, shared under CC BY-SA 4.0.3
