The story
History
BANG was founded in New York City in January 1989 by former advertising agency creative director Lyle Greenfield. The company was first housed in the studios of hip-hop recording facility, Calliope Productions, where artists such as De La Soul, Queen Latifah, Black Sheep, A Tribe Called Quest, Brand New Heavies and Stereo MCs had recorded their early records.
1990s
In 1993, BANG left Calliope and established its own studios in a two-story brick building in New York's historic Flatiron District. The building, once a horse stable, was converted into the company's recording and office facilities. BANG's early commercial work included songs and scores for Heineken, Sprite, Sony, Mercedes-Benz, KFC International and Ford.
In the mid-1990s BANG formed an independent label imprint, Notorious Records, releasing several dance singles including a remake of Phil Collins’ iconic hit "In The Air Tonight". Billboard praised the recording, calling it "a solid job of linking the song's darkly intense lyrics with a firm house beat and ethereal keyboard."
2000s
In mid-2000, Brian Jones joined BANG as senior producer and composer, leaving his position at William Morris Agency in New York.
Sara Iversen (née Russo) joined the company as a senior producer and marketing strategist in 2000. She had worked previously for advertising agencies, first as account executive at DeVito/Verdi, then at Lowe Worldwide on the GMC business.
In 2001, Espen Noreger, best known as the drummer for Norwegian rock band The Getaway People, joined BANG as a composer.
In 2004 Jones was made a full partner in Bang Music. In the years that followed his writing credits expanded beyond commercial to include TV programs and series on NBC, Bravo, TLC, Sundance Film Festival, CBS, Spike, Lifetime, ESPN and E! as well as dozens of commercial spots for National brands.
In early 2008 Brad Stratton joined BANG as Executive Producer and partner. Previously, Stratton had helped establish Sound Lounge Music in New York, was a senior producer at Fluid Post and was head of music production at D’Arcy Advertising in New York.
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2010–present
In 2010, Jones was commissioned as music supervisor for the premiere season of the CBS drama Blue Bloods. At the same time, BANG continued to expand its work in film and interactive audio production with several films featured at the Sundance and Tribeca Film Festivals as well as over 50 games and apps for The Walt Disney Company. BANG's commercial output continued to grow with original music scores for national and international brands including Mercedes-Benz, Jaguar, Victoria's Secret, Google, McDonald's, Cisco, Samsonite, L'Oreal, CoverGirl, AT&T, American Express, Folgers, Reese's, Guinness, MLB, NFL and others.
Composer-musician Timo Elliston joined BANG in 2012. His formal education and experience anticipated the company's continued push into longer-form video and film content.
From Wikipedia’s article on Bang (company), shared under CC BY-SA 4.0.3