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Private company

Barberitos

Tex-mex restaurant chain

Barberitos is an American franchise restaurant chain of Mission burrito-inspired restaurants based in Athens, Georgia, United States. The company name is a portmanteau of founder Downing Barber's last name and burrito.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2000Founded1

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Barberitos is an American franchise restaurant chain of Mission burrito-inspired restaurants based in Athens, Georgia, United States. The company name is a portmanteau of founder Downing Barber's last name and burrito.2

The story

The idea of the restaurant developed when Downing Barber tried eating a healthy diet without a budget, while noticing a restaurant in Aspen, Colorado serving fresh food to customers. The original Barberitos in downtown Athens opened in January 2000. The company struggled early on, but started to turn things around by 2010.

In 2019, NFL player and UGA alum David Pollack joined Barberitos as the brand's ambassador.

On February 20, 2020, Barberitos celebrated its 20th anniversary.

In May 2022, the company was acquired by Woworks.

From Wikipedia’s article on Barberitos, shared under CC BY-SA 4.0.3

Products and brands

  • taco

Listed on Wikidata.1

Timeline

  1. 2000Founded Founded in Athens1

Sources

The numbers on this page point here. Each one links to the record it came from.

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