The story
Founded by Charlie Muirhead in 2011.1
The company was founded in 2011 as Rightster, a YouTube multichannel network and rights-management platform, and rebranded as Brave Bison in 2016.
In January 2020, Oli Green joined the board following an investment by Tangent, a technology business, with his brother Theo Green later taking an executive role in the company’s expansion programme.
Brave Bison has expanded through acquisitions since 2021. It bought digital media agency Greenlight Digital and Greenlight Commerce in 2021, acquiring clients including New Balance, Currys, Gap and Furniture Village.
In 2023, Brave Bison acquired social-media agency SocialChain, which was originally founded by entrepreneur Steven Bartlett. SocialChain worked with clients including KFC, Arla Foods and Pernod Ricard.
In December 2024, Brave Bison acquired Engage Digital Partners for about £11 million, expanding into sports rights and fan-engagement media for clients including Real Madrid, the All Blacks and Formula 1.
In March 2025, Brave Bison acquired independent SEO, content and digital PR agency Builtvisible, integrating it into its performance practice. Clients include The Very Group, Icelandair and Specsavers.
In April 2025, Brave Bison acquired The Fifth, an influencer-marketing agency founded by News UK in 2019. News UK is part of News Corp, the global media conglomerate controlled by Rupert Murdoch. As part of the transaction, News Corp became a top-ten shareholder in Brave Bison.
In June 2025, Brave Bison bought MiniMBA, the online marketing-training business founded by Professor Mark Ritson, for £19 million. The platform provides training across marketing, brand management and general management, educating more than 6,000 marketers each year and maintaining an alumni base of more than 50,000 people from brands such as Red Bull, Salesforce, Google, American Express, Unilever and Nike.
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In September 2025, Brave Bison acquired MTM, an insights and consultancy firm, for up to £12 million, creating a new consultancy division focused on media, technology and audience strategy, with clients including Google, Samsung, Figma, Spotify and the BBC.
Earlier, in April 2020, Brave Bison acquired the intellectual property and social-media channels of The Hook following its administration, integrating them into the Brave Bison Media Network.
From Wikipedia’s article on Brave Bison, shared under CC BY-SA 4.0.5