Private company

Beautycounter

American skincare and cosmetics company

Beautycounter was an American direct to consumer and multi-level marketing company that sold skin care and cosmetic products. As of 2018, the company had 150 products with over 65,000 independent consultants, and with national retailers.2 It ceased to exist in 2024.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2013Founded1
  • Industrycosmetics industry, multi-level marketing1
  • HeadquartersSanta Monica1
  • Websitebeautycounter.com

Beautycounter was an American direct to consumer and multi-level marketing company that sold skin care and cosmetic products. As of 2018, the company had 150 products with over 65,000 independent consultants, and with national retailers.2

Timeline

  1. 2024Dissolved Dissolved1
  2. 2013Founded Founded1

Sources

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