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Private company

Bee Cheng Hiang

Logo: beechenghiang.com.sg3

Singaporean food company

Bee Cheng Hiang (Chinese: 美珍香; Pe̍h-ōe-jī: Bí-chin-hiang; pinyin: Měizhēnxiāng, in English "Beauty-Flavor-Aroma") is a Singaporean company that produces Chinese-style foodstuffs, especially that of Singaporean cuisine. Starting as a market stall in 1933 in Singapore, the company has expanded its operations beyond Singapore to more than 370 retail outlets located in 72 cities, across 13 territories—mainland China, Hong Kong, Macau, Taiwan, South Korea, Indonesia, Malaysia, Japan, Vietnam, and the Philippines.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1933Founded1

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Bakkwa at a Bee Cheng Hiang store, Singapore - 20040111
Photo: Chaerani (Meutia Chaerani) / Indradi Soemardjan ., CC BY 2.5, via Wikimedia Commons4

Bee Cheng Hiang (Chinese: 美珍香; Pe̍h-ōe-jī: Bí-chin-hiang; pinyin: Měizhēnxiāng, in English "Beauty-Flavor-Aroma") is a Singaporean company that produces Chinese-style foodstuffs, especially that of Singaporean cuisine. Starting as a market stall in 1933 in Singapore, the company has expanded its operations beyond Singapore to more than 370 retail outlets located in 72 cities, across 13 territories—mainland China, Hong Kong, Macau, Taiwan, South Korea, Indonesia, Malaysia, Japan, Vietnam, and the Philippines.2

Timeline

  1. 1933Founded Founded1

Sources

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    Company websiteBee Cheng Hiang logo
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