The story
BetterUp was founded by Alexi Robichaux and Eduardo Medina in 2013. It was beta-tested by Logitech, Capital One, and Deloitte. In November 2016, it raised $12.9 million and officially launched its mobile application that connects employees with career coaches. In 2018, the company launched BetterUp Labs to collaborate with academic and scientific partners on furthering research in organizational psychology, behavioral neuroscience, and social psychology. In June 2019, BetterUp raised $103 million in a Series C round.
In 2021, after the covid-19 pandemic created a "dotcom boom for mental health", BetterUp raised a $125 million Series D at a $1.7 billion valuation, acquired the companies Motive (detects emotions in language) and Impraise (manager productivity tool), and raised a Series E round of $300 million at a nearly $4.7 billion valuation. Prince Harry, Duke of Sussex, joined the company as Chief Impact Officer. The company established the Center for Purpose and Performance chaired by Dr. Adam Grant to conduct behavioral research on workplace motivation. In 2023, BetterUp acquired the sleep coaching company Crescent. In August 2025, after acquiring Heyday (AI for coaches) and Practica (skills-based AI coaching), BetterUp released a pure AI coaching application.
From Wikipedia’s article on BetterUp, shared under CC BY-SA 4.0.6