Beverage Brands

Beverage Brands was founded in 1992 by Joe Woods (born 1954 or 1955). It was founded in Torquay, Devon. Woods was born in Greenock, and grew up in Torquay, having moved there aged 11. Originally based on the harbour, the company moved to Rockwood House on Parkhill Road in 2000.

Beverage Brands (U.K.) Limited was officially incorporated on 8 March 1993. SHS Group Limited took controlling interest of Beverage Brands in 1993.

In May 2011, the company announced that it was leaving the county of Devon. On 12 December 2022, the company proposed a name change, to SHS Drinks Limited, and this became official on 16 January 2023.

Its main product is WKD Original Vodka, which is the market leading ready to drink (RTD) alcoholic beverage in Ireland and the UK. WKD sells £258 million in the UK. In 2009 it produced a cider called WKD Core.

It produced Woody's from December 1995; from July 2001 it became Woody's Vodka Refresher, and sold until December 2003, then relaunched in September 2008.

Beverage Brands is the sixth largest manufacturer of RTDs in the world.