BevMo!

The corporation was founded by Steve Boone and Steve McLaren in January 1994, calling itself Beverages & More!, based in Concord, California. In the first year, the company opened six stores in the San Francisco Bay Area.

Veteran executive Bannus Hudson joined as CEO in 1997, coming from Procter & Gamble. Expansion into the states of Nevada and Florida led to Hudson and Executive Vice President David Richards closing those stores in 1998. Later, a company executive would say of this period, "we almost went broke. We tasted success and then expanded too quickly". After cutbacks, Hudson and Richards determined that future expansion should be limited to Arizona and California, and that store size should be around 7,000 square feet (650 m2), a more manageable size than the chain's biggest 12,000-square-foot (1,100 m2) store. By 2000, the company was making $130 million in sales annually and was the second-largest alcoholic beverage retailer in the US.

In January 1999, Glenn Sobel Management registered the website www.beveragesandmore.com, but Sobel was sued a year later by Beverages & More! for trademark infringement under ICANN jurisdiction. Beverages & More, Inc. aimed to show that their registered trademark "Beverages & More!" was being violated. Their testimony noted that the ampersand and the exclamation point in their trademark were not allowed in domain names, and that the www.beveragesandmore.com domain was the closest analog available to them. In court, Glenn Sobel did not deny that he was in the business of selling domain names, and that his company had never been known as "beveragesandmore". Sobel was admittedly not in the business of selling beverages. In March 2000, the domain was ordered to be immediately transferred from Sobel to Beverages & More! with no fine or penalty—a decision reached by Richard D. Faulkner, an ICANN judge in Dallas, Texas. The decision set a precedent that has since been quoted by complainants in cybersquatting cases to show that a domain name matching a trademark, one held by other than the trademark holder, "is evidence of bad faith registration and use".

Earlier, consumers had been calling the chain "BevMo" as a nickname; as a result, the corporation registered the domain www.bevmo.com in August 2000. In January 2001, the company officially launched the new website and formally adopted the nickname as their brand.

In February 2007, BevMo! was acquired by TowerBrook Capital Partners, L.P., a New York- and London-based private equity firm. With the acquisition, Bannus Hudson retired as CEO—to replace him, TowerBrook brought in Jim Simpson. In February 2009, Alan Johnson was made CEO and he named Charlotte Russe's Dan Carter as CFO and Bare Escentuals' Maria Devries as head of operations. Johnson, a native of Australia, was initially hired as a consultant by TowerBrook to assess BevMo! as an acquisition, and he "fell in love with the company"; by November he was reportedly driving a black BMW with a personalized license plate reading "I ♥ BEVMO" ("I [heart] BevMo"). In September 2009, Johnson reported annual sales of the 1,600-employee company to be "well over" $500 million—a record year. Johnson noted that the introduction of the custom blended and packaged "Vineyard Partners", BevMo!'s private wine label, was a "significant" fraction of sales. Johnson said that the company would be expanding into other states, and that the ideal store would be a 10,000-square-foot (930 m2) location sited on a corner with 100 feet (30 m) of street frontage, dedicated parking, and upscale demographics. Johnson said that about 17 employees work at the average store.

In October 2009, the company opened its 100th store, a 10,000-square-foot location in Torrance, California; the second BevMo! store in that city. Torrance Mayor Frank Scotto was pleased; he said the chain's first store in Torrance was "a huge success" and that the new one would create jobs and bring in more sales tax. At that time, 90 of the chain's stores were in California, with the remaining 10 in Arizona. Johnson told reporters, "it took us 15 years to open the first 100, and we'll open the next 100 in the next five or six years." He said, "we know we can take our exact concept, like it is now, and do exactly what we're doing in at least 16 more states." By September 2013, expansion had reached into a third state, Washington, with eight stores in the Seattle-Tacoma area, plus one in Vancouver and one in Bellingham, bringing the total number of stores to 148.

Not all BevMo! expansion has been welcomed by city residents. In March 2010 in Santa Barbara, California, a group voiced opposition at a city board meeting, delaying approval of a BevMo! store. Concerns brought up at the meeting included complaints about the company's plans to cut down a tree in the parking lot, and about loading dock plans that would increase congestion in a narrow alley. The city's Architectural Board of Review member Paul Zink recommended against BevMo!'s plans to have pedestrians cross a parking lot to enter the store, saying that "there's a tie-in between what's inside and the street". Zink continued, "here in Santa Barbara, we like to window shop." Area retailers noted that a new liquor store within range of nine smaller liquor stores and several supermarkets that sell liquor would decrease sales for longstanding area businesses. Sarkis Abdulhi, a liquor store owner, asked, "how can a politician say they support small business when they bring in giant chains? How many employees are they going to have, 13? What good does that do anybody when they put nine or 10 small shops out of business?" Area resident Trudy Fernandez said the opening of chain location "takes away from what people like me who have been in Santa Barbara 40 years came here for. This is a small town—we don't want to be L.A." The store, BevMo's 105th, saw brisk business upon opening.