BFG on New Zealand Exchange Ltd

BurgerFuel

Logo: burgerfuel.com3

New Zealand burger restaurant

BurgerFuel is a New Zealand burger restaurant and franchise with 72 locations in three countries (plus 1 mobile location unit), including 60 locations in New Zealand.2 Its shares trade on New Zealand Exchange Ltd under the symbol BFG.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1995Founded1
V8 Vegan
Photo: Mx. Granger, CC0, via Wikimedia Commons5

BurgerFuel is a New Zealand burger restaurant and franchise with 72 locations in three countries (plus 1 mobile location unit), including 60 locations in New Zealand.2

The story

In October 1995 the first BurgerFuel was opened in Ponsonby, Auckland by Chris Mason.. In 2007, BurgerFuel Worldwide publicly floated on the NZX. The company directors were hoping to generate $15 million from the IPO; however, they ultimately raised slightly over a third of that. By 2015, the company had over 70 stores.

In January 2020, te reo Māori advocates were worried that BurgerFuel's newly launched 'Hoki Dokey' fishburger could strengthen the incorrect pronunciation of the word hoki (correctly pronounced as HAW-key).

From Wikipedia’s article on BurgerFuel, shared under CC BY-SA 4.0.4

Products and brands

  • hamburger

Listed on Wikidata.1

Menu

The menu of Burgerfuel consists of typical fast-food fare such as hamburgers, beef and chicken dishes, and fries, as well as vegetarian and vegan dishes. The burgers' names include the Bastard, the Bacon Backfire, and the Chook Royale.

Locations

BurgerFuel is made in New Zealand. As of 2025 BurgerFuel has 66 stores across three countries:

New Zealand 62 (Auckland 21, Wellington 4, rest of North Island 27, Christchurch 5, rest of South Island 4, plus 1 mobile location)

Saudi Arabia 2 (Eastern Province 2)

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United Arab Emirates 2 (Dubai 1, 1 mobile location)

It is also looking to expand into Qatar, Libya, Lebanon, and China and include drive thrus. Expansion began in the South Island of New Zealand with the opening of a franchise in Christchurch. With the investment by US based Franchise Brands they were looking to enter into the US market with plans to open up to 1000 restaurants there. On 20 October 2014, BurgerFuel announced that they would be adding 5 more Australian stores by 31 March 2015 in Sydney, Brisbane and Gold Coast. By the end of 2018 no stores remained open in Australia.

On 24 October 2014, BurgerFuel closed its Iraq operations due to the growing threat of ISIS. It reopened a store in Baghdad in 2016, but closed the stores on 8 January 2020 after Iran attacked two airbases in the country.

Related brands

Burger Fuel Group owns Winner Winner and Shake Out, other restaurant chains in New Zealand.

From Wikipedia’s article on BurgerFuel, shared under CC BY-SA 4.0.4

Timeline

  1. 1995Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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    Company websiteBurgerFuel logo
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