The story
BFS Group, trading as Booker Foodservice, was originally owned by Booker Group, having been formed through a series of acquisitions and mergers. In May 1999 Booker sold the company to Bidvest Group, in November of that year the company was re-branded as 3663, with the slogan "First for foodservice". The name "3663" spells "food" on a telephone keypad and is pronounced "three double-six three".
In 2003 BFS Group acquired Swithenbank, a fruit and vegetable supplier based in Bradford, and Wilson Watson, a catering equipment supplier which was subsequently rebranded as 3663 Catering Equipment.
In 2006, as BFS Group Ltd., the company challenged the proposed award of a Ministry of Defence (MoD) food supply contract to a competitor. BFS' case was that the Defence Logistics Organisation, part of the MoD, had failed to act fairly or transparently, had acted unlawfully by failing to undertake any negotiation with BFS, and that the bid evaluation criteria had not been applied fairly. The challenge was unsuccessful. The case was the first time the UK courts had looked at the legal requirements for seeking to award a contract using the "negotiated procedure" within the Public Contracts Regulations.
In 2009 the company acquired Giffords Fine Foods.
In 2010 the operations of the company were separated into two distinct divisions, 3663 and Bidvest Logistics.
In 2011 the 3663 brand was re-branded with a new logo, vehicle livery and slogan, "inspired by you". In June of that year Inverness Farmers, a local wholesaler in the Highlands of Scotland which had started as a milk supplier, was acquired.
In July 2012 BFS Group acquired Oban-based wholesaler Forteith Foodservice, a family run partnership which operated in the Argyll area. In October South Lincs Foodservice, a wholesaler operating in Lincolnshire, was fully acquired, after purchasing a minority holding earlier in the year. In September 2012 the acquired businesses of Giffords Fine Foods and Swithenbank were merged to form Swithenbank Fresh & Fine Foods, to operate as a single fresh produce division within 3663.
In February 2014 3663 was re-branded as Bidvest 3663.
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In July 2015 Bidvest 3663 was re-branded as Bidvest Foodservice, meaning the "3663" name ceased to be used in any branding by the company after more than 15 years of use.
On 16 February 2016, Bidvest Foodservice announced it would change its name to Bidfood. The change follows the separation of the global Bidvest Foodservice businesses from the Bidvest Group, when it listed independently on the Johannesburg Stock Exchange in May last year. The change took effect from 3 April 2017. The listing meant that Bidvest Foodservice UK, along with the other Bidvest Foodservice businesses around the world, have all changed their name to Bidfood reflect this.
In September 2023, a company refrigerated food truck was on a routine delivery at HM Prison Wandsworth when a prisoner and terror suspect Daniel Khalife escaped by hitching a ride underneath the chassis of the vehicle.
From Wikipedia’s article on Bidfood, shared under CC BY-SA 4.0.4