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Private company

Bigfoot International

American marketing company

Bigfoot International, Inc. was a New York City based holding company, which developed email communications, marketing automation, and customer interaction software products during the dot-com era. Founded in 1997 by Lenny Barshack and James Hoffman, it grew out of Bigfoot.com, a free e-mail provider and Web directory. It eventually developed into a group of three subsidiaries: Bigfoot.com, Bigfoot Interactive, and Neoplanet, Inc. The company ended in 2000.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1997Founded1
  • HeadquartersNew York City1

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Bigfoot International, Inc. was a New York City based holding company, which developed email communications, marketing automation, and customer interaction software products during the dot-com era. Founded in 1997 by Lenny Barshack and James Hoffman, it grew out of Bigfoot.com, a free e-mail provider and Web directory. It eventually developed into a group of three subsidiaries: Bigfoot.com, Bigfoot Interactive, and Neoplanet, Inc. The company ended in 2000.2

The story

Bigfoot morphed into a holding company in 1997, when Acxiom Corporation decided to make about $11 million investment to develop E-Mail Campaign Management (ECM) service after a successful implementation of Acxiom Preferred Mail joint service. New York City-based Bigfoot Interactive was formed to develop ECM solutions.

In 1999, Bigfoot International spun out its NeoPlanet division into NeoPlanet, Inc., headquartered in Phoenix, Arizona. Since then, the company became more of a Web incubator type.

Following the dot-com collapse, the company was divided and sold off.

From Wikipedia’s article on Bigfoot International, shared under CC BY-SA 4.0.3

Timeline

  1. 2000Dissolved Dissolved1
  2. 1997Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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