The story
Officially founded in 2009 by Matt Nichol, John Celenza and former professional ice hockey player Mike Cammalleri, BioSteel sports drink was originally sold to professional teams and franchises.
In 2010, Gary Roberts reported that ice hockey players were drinking BioSteel during a Hockey Night in Canada playoff broadcast which led to BioSteel's expansion of their distribution to general consumers. BioSteel is distributed through grocery stores and retail channels across Canada.
In October 2019, Canopy Growth, a Canadian cannabis producer, acquired a 72% stake in BioSteel, with plans to introduce cannabidiol-infused BioSteel products to the market.
BioSteel agreed to a multiyear partnership for sports drinks with the National Hockey League (NHL) and National Hockey League Players' Association (NHLPA) in 2022.
On September 14, 2023, BioSteel Sports filed for Creditor Protection under the CCAA. On September 17, 2023, BioSteel Sports filed for Chapter 15 bankruptcy in Texas.
In November 2023, Canopy Growth sold BioSteel to DC Holdings Ltd., which does business as Coachwood Group of Companies, BioSteel's operational part of the business, including intellectual property of the BioSteel brand name in the U.S., Canada, and worldwide. DC is a holding company owned by Windsor-based entrepreneur Dan Crosby, who owns various businesses in southwestern Ontario, including Coachwood Capital and sports nutrition company Canadian Protein.
The remainder of BioSteel's assets, specifically their Virginia-based U.S. manufacturing facilities, were sold to New Jersey-based Gregory Packaging Inc., which makes SunCup juice and snack cartons.
From Wikipedia’s article on BioSteel Sports Nutrition, shared under CC BY-SA 4.0.4