BITĖ Group

Bitė began its operation in Lithuania in 1995.

On 21 July 2003, Bitė signed a Partner Network Agreement for Lithuania with British multinational mobile telecommunication company Vodafone.

In 2005, Bitė entered Latvian market. Following this, Bitė's Partner Network Agreement with Vodafone was extended to its Latvian service in April 2006.

In early 2007, Danish company TDC announced the sale of Bitė Group to Mid Europa Partners.

In December 2015, Mid Europa Partners announced that it was selling the group to Providence Equity Partners; the sale was completed in February 2016.

In March 2017, it was announced that Providence was acquiring Viasat's Baltic media and satellite television business for €115 million from Swedish company Modern Times Group (MTG), which was in the process of transforming itself into a video game company. In May 2017, it was emerged that Providence-owned Bitė would be the party to purchase MTG assets in question. The sale was completed in October 2017. The newly formed pan-Baltic media company, initially named All Media Baltics, was renamed TV3 Group in 2019. In 2020, a bond issue was carried out, during which Bitė Group raised 620 million euros. In January 2023, TV3 Group, controlled by Bitė Group, signed an agreement to acquire radio stations operated by M-1.

Lithuania

Bitė began its operation as a mobile network operator in 1995 with its services over GSM, becoming the second company to provide mobile telephony in Lithuania (the first being Omnitel, which was later merged with Teo and rebranded as Telia in 2017).

Bitė subsequently launched EDGE services (2.5G) in 2004, HSDPA services (3.5G) in 2006, and LTE-A service in 2014.

On 1 December 2025, Bitė will switch off 3G network.

Latvia

Bitė entered Latvian telecommunications market in 2005 through its subsidiary Bite Latvija.