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Private company

Bitter Automobile

Logo: Unknown author Unknown author, Public domain, via Wikimedia Commons3

German premium sports-luxury automobile marque

Erich Bitter Automobil GmbH (Bitter) is a premium sports-luxury automobile marque produced in Germany and later Austria. Founder Erich Bitter (1933–2023), a then retired racing driver turned automobile tuner, importer and ultimately designer began crafting his own vehicles after business ventures with Italian manufacturer Intermeccanica ended. Bitter specialises in rebody-ing other manufacturer's vehicles and its initial production was between 1973 and 1989, selling vehicles in Europe and the United States.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1971Founded1
  • Industryautomotive industry1
  • HeadquartersEnnepetal1
  • Founded inSchwelm1
  • Websitewww.bitter-cars.de
  • Legal formentrepreneurial company with limited liability1

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SC06 Bitter SC Sedan and Cabriolet
Photo: Brett Weinstein (Wikipedia User: Nrbelex ), CC BY-SA 2.5, via Wikimedia Commons5

Erich Bitter Automobil GmbH (Bitter) is a premium sports-luxury automobile marque produced in Germany and later Austria. Founder Erich Bitter (1933–2023), a then retired racing driver turned automobile tuner, importer and ultimately designer began crafting his own vehicles after business ventures with Italian manufacturer Intermeccanica ended.2

Products and brands

  • car

Listed on Wikidata.1

Bitter Insignia

Bitter produced a luxury version of the Opel Insignia OPC between 2010 and 2013 as the Bitter Insignia.

Opel Adam, Opel Mokka and Opel Cascada by Bitter

Bitter produced luxury versions of the Opel Adam, the Opel Cascada and Opel Mokka. The Bitter Adam (marketed as "Adam by Bitter") has been produced since 2013. Production of the Bitter Mokka (marketed as "Mokka by Bitter") began in 2016. The name was changed to Mokka X (marketed as "Mokka X by Bitter") in late 2016 along with a facelift, just like the Opel and Vauxhall versions.

Current

Bitter currently produces luxury versions of the Mokka/Mokka e, Corsa GS-Line, Grandland X and Insignia models.

From Wikipedia’s article on Bitter Automotive, shared under CC BY-SA 4.0.4

Timeline

  1. 1971Founded Founded in Schwelm1

Sources

The numbers on this page point here. Each one links to the record it came from.

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