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Private company

Blackpool Tourism Limited

Logo: https://www.facebook.com/photo?fbid=1009038801404901&set=pcb.1009055068069941, Non-free logo, via Wikipedia3

Tourist attraction operator based in Blackpool, England

Blackpool Tourism Limited (often abbreviated to Blackpool Tourism Ltd or to BTL) is a local authority-owned tourism company which operates numerous attractions in the British resort town of Blackpool - namely the Blackpool Tower, Sandcastle Waterpark, Showtown Museum, the Winter Gardens and Madame Tussauds Blackpool. It is owned by Blackpool Council, who founded the company in 2025 to operate their owned attractions, which they had previously contracted operation for to Merlin Entertainments from 2010.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

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Blackpool Tourism Limited (often abbreviated to Blackpool Tourism Ltd or to BTL) is a local authority-owned tourism company which operates numerous attractions in the British resort town of Blackpool - namely the Blackpool Tower, Sandcastle Waterpark, Showtown Museum, the Winter Gardens and Madame Tussauds Blackpool. It is owned by Blackpool Council, who founded the company in 2025 to operate their owned attractions, which they had previously contracted operation for to Merlin Entertainments from 2010.2

Sources

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