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Private company

Blendax

German personal hygiene product manufacturer

Blendax GmbH, founded in 1932 in Mainz, was a German manufacturer of personal hygiene products and toothpaste between 1936 and 2002. With an annual production of 43 million tubes of toothpaste, it was at one time Europe's largest toothpaste producer. The company's best known brand, introduced in 1951, was called blend-a-med.2 It was founded by Rudolf Schneider and Hermann Schneider.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1932Founded1

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Blendax GmbH, founded in 1932 in Mainz, was a German manufacturer of personal hygiene products and toothpaste between 1936 and 2002. With an annual production of 43 million tubes of toothpaste, it was at one time Europe's largest toothpaste producer.2

The story

Founded by Hermann Schneider and Rudolf Schneider in 1932.1

The wordmark "Blendax" for toothpaste was registered in Germany on 4 January 1910, and the Blendax factory was founded in 1932 by the brothers Rudolf und Hermann Schneider in Mainz; production started in 1936. The goal was to produce a brand of toothpaste that would be affordable by everyone. By the end of the 1930s, Blendax had become Europe's largest producer of toothpaste with 43 million tubes per year. The product portfolio was expanded to include other personal hygiene products like shampoo, soap, skin cream and Mouthwash.

From Wikipedia’s article on Blendax, shared under CC BY-SA 4.0.3

Leadership

Who has led Blendax, and when. Pick a name to see everywhere that person has worked.

Products and brands

Dental care

blend-a-med

blend-a-med Formel Z

Blendax Antibelag

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Blendi

Formel M

Strahler 70, Strahler 75 and Strahler 80

Blendax Fluor Super

Haircare

Shamtu

Tosan

Skincare

Kamill

Credo

Cliff

Do7

From Wikipedia’s article on Blendax, shared under CC BY-SA 4.0.3

Acquisitions

In 1987 the family business was taken over by the American company Procter & Gamble. At first the takeover led to a strengthening of the site, as P&G moved their British toothpaste production to Mainz in 1989, making the site their main European dental hygiene centre. In 1993, however, the production of skincare products in Mainz was stopped. The production of toothpaste and toothbrushes was continued until 2002, when it was moved to the previous Richardson Wicks site in nearby Groß-Gerau.

From Wikipedia’s article on Blendax, shared under CC BY-SA 4.0.3

Timeline

  1. 2002Dissolved Dissolved1
  2. 1932Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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