Bloom Agro

After hearing about organic farming practices in Tasikmalaya, West Java, Sutanto took a trip to the region to see the farms. When she arrived, instead of finding well-structured agricultural practices, she met desperate farmers lost in the bureaucratic scuffle of organic certification and export regulations. The farmers are also trapped in endless poverty cycles as the rice market is dominated by unfair practices of tengulak (English: loan shark traders). Inspired by their plateaued dreams, Emily Sutanto decided to take on the challenge and initiates to be the project leader.

Bloom Agro focuses mostly on the export of fair-trade organic rice, its first innovation was the "Volcano Rice", a colorful proprietary blend of brown, pink, and red rice grown in volcanic soil which is rich in many essential minerals; this rice mix is graining popularity in USA and Europe.