Bloom Consulting

Bloom Consulting publishes the annual Bloom Consulting Country Brand Ranking, in two separate versions: Tourism and Trade. The ranking determines a country's position, according to its economic performance, based on previous economic history. The first ranking was made in summer 2011, examining 144 and 157 countries in the trade and tourism fields, respectively. The ranking uses dozens of variables to position the countries by facts and mathematical algorithms rather than pure opinions, like other country branding rankings do. The methodology measures the coherency between the external messages of a country and its actual economic performance. The higher a country is on the list, the better it is compared to their competitors, in positioning itself to attract foreign direct investment or tourists.