Private company

Bluebay Asset Management

Asset management of the Royal Bank of Canada

RBC BlueBay Asset Management (“RBC BlueBay”) represents the asset management division of Royal Bank of Canada (“RBC”) outside North America. RBC is among the world’s largest banks by market capitalization. RBC BlueBay is an active investment manager specialising in fixed income (BlueBay) and equities strategies.2 It is headquartered in London.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2001Founded1
  • HeadquartersLondon1
  • Legal formPrivate Limited Company3
  • LEI5493000CP8RVOL9IOK943
  • StatusActive3
  • LEI statusIssued and current3
  • Registered address100 BISHOPSGATE, EC2N 4AA London, United Kingdom3
  • Registered withCompanies House, 106517053

RBC BlueBay Asset Management (“RBC BlueBay”) represents the asset management division of Royal Bank of Canada (“RBC”) outside North America. RBC is among the world’s largest banks by market capitalization.2

The story

BlueBay Asset Management was founded in 2001. The company was initially established to capitalise on strong growth trends in the European corporate and global emerging debt markets.

RBC Global Asset Management UK, originally known as Royal Trust Global Investment Group, was founded in 1996.

Royal Bank of Canada agreed to acquire the company in October 2010, in a deal valued at £963 million ($1.54 billion), completed on 17 December 2010.

In 2020, RBC Global Asset Management UK and BlueBay Asset Management made the strategic decision to merge legal entities. The transition to a single business entity was formally completed in early 2023.

In 2022, RBC Global Asset Management UK and BlueBay Asset Management rebranded as RBC BlueBay Asset Management (“RBC BlueBay”).

From Wikipedia’s article on RBC BlueBay Asset Management, shared under CC BY-SA 4.0.4

Products and brands

RBC BlueBay has investment teams in the UK, US, and Hong Kong, and clients across Europe, Asia and the Middle East through 10 regional offices.

From Wikipedia’s article on RBC BlueBay Asset Management, shared under CC BY-SA 4.0.4

Timeline

  1. 2001Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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