The story
Founded by Selfridges in 1973.1
Private company
British financial firm
BNP Paribas Personal Finance, formerly known as LaSer UK, is a British and Irish provider of consumer finance. It operates in the UK and in the Republic of Ireland. The company administers credit and loyalty programmes for other businesses across multiple sectors, including retail, household, insurance, entertainment and leisure.2 It was founded by Selfridges.1 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
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BNP Paribas Personal Finance, formerly known as LaSer UK, is a British and Irish provider of consumer finance. It operates in the UK and in the Republic of Ireland. The company administers credit and loyalty programmes for other businesses across multiple sectors, including retail, household, insurance, entertainment and leisure. BNP Paribas Personal Finance manages four million customers and 300 UK partnerships. As of 2016, it had financed £1.6 billion in credit.2
Founded by Selfridges in 1973.1
Listed on Wikidata.1
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