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Private company

Bónus

Logo: http://www.baugurgroup.com, Non-free logo, via Wikipedia3

Icelandic supermarket chain

Bónus (Icelandic pronunciation: ) is an Icelandic no-frills supermarket chain owned by Hagar. Bónus operates thirty-three stores in Iceland and eight stores in the Faroe Islands. It follows the no-frills format of limited hours, simple shelves, and having a giant fridge instead of chiller cabinets.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1989Founded1

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17-08-05-Supermarkt-Bonus-Keflavik-RalfR-DSC 2603
Photo: Ralf Roletschek, GFDL 1.2, via Wikimedia Commons5

Bónus (Icelandic pronunciation: [ˈpouːnʏs]) is an Icelandic no-frills supermarket chain owned by Hagar. Bónus operates thirty-three stores in Iceland and eight stores in the Faroe Islands. It follows the no-frills format of limited hours, simple shelves, and having a giant fridge instead of chiller cabinets.2

Corporate structure

Bónus is part of a group headed by Hagar. 2 entities, 1 country on record. Switch between the flow chart and the network, and select any entity to see its details.

  • Hagar Reykjavík
    • Bónus Reykjavík

Built from subsidiaries, stakes and holdings from Wikidata (CC0); major holders from Schedules 13D and 13G. Each entity in the chart links to its source.

The story

Bónus was started by Jón Ásgeir Jóhannesson and his father, Jóhannes Jónsson, with the first store in Skútuvogur street in Reykjavík in April, 1989. Within just a few years, the chain became the biggest supermarket chain in Iceland. In 1992, another Icelandic supermarket, Hagkaup, bought a 50% stake, and in 1993, Hagkaup and Bónus established a joint purchasing company named Baugur. In 1994, the company began expanding into the Faroe Islands.

Bónus and Hagkaup are now both owned by Baugur Group's subdivision Hagar.

From Wikipedia’s article on Bónus, shared under CC BY-SA 4.0.4

Products and brands

  • discount store

Listed on Wikidata.1

Subsidiaries and ownership

Parent company

From Wikidata.1

Timeline

  1. 1989Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

  1. 1
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