The story
Bookboon started as a family business named Ventus in 1988 in Denmark. At that time, Ventus focused on publishing student textbooks. The owners of Ventus had two sons named Thomas Buus Madsen and Kristian Buus Madsen. In 2005, the two brothers took control of Ventus and in 2008 they renamed the company Bookboon. The advertisers were companies looking to promote their career opportunities towards students and professionals.
In 2006, the company expanded its business model to Sweden, followed by Germany and the Netherlands in 2007. In 2008, Bookboon expanded its operations to the United Kingdom and started publishing eBooks in English.
In 2016, Bookboon was highlighted for its activities on the African continent, especially in terms of offering free textbooks for students based on employer branding. This was reported by the Danish newspaper business.dk, the German international public broadcaster Deutsche Welle as well as CNBC South Africa.
From Wikipedia’s article on Bookboon, shared under CC BY-SA 4.0.3