The story
Don Gerrard started the business in 1969, which afterward was purchased by the employees, who re-formed it into a type of cooperative business. They incorporated in 1971 as the Bookpeople Employee's Association. It was one of the earliest cooperatives in the Bay Area. The business started in Berkeley, moving to nearby Oakland in the early 1990s. While being noted for carrying a wide range of controversial books, Bookpeople was also noted for refusing to carry books that were seen by some in the bookselling community as inappropriately sexist or exploitive, such as American Psycho.
From Wikipedia’s article on Bookpeople (distributor), shared under CC BY-SA 4.0.3