The story
The company was founded in 2000 by Douglas Ross, who had previously run a computer systems company, and Andrew Bilinski, who had worked for the US Air Force, Electronic Data Systems (EDS), and BDM International. Ross originally come up with the idea for Booksfree after selling his company. The company raised US$1 million of start-up funding from friends & associates.
In February 2009, they shipped their 2 millionth book. On November 2, 2016, Booksfree rebranded itself as BookLender.
Subscriptions to the site have grown from 4,000 in 2002 and 5,000 in 2003 to over 13,000 in 2007. A majority of Bookfree's subscribers are women.
From Wikipedia’s article on BookLender, shared under CC BY-SA 4.0.3