The story
Bord Bia was founded in 1994 as an amalgamation of the Coras Beostoic agus Feola (Meat and Livestock Board) and the food promotion activities of the Irish Trade Board. In 2004, it amalgamated with Bord Glas, which used to be responsible for the development of the horticulture industry. In 2009, Bord Bia took over the promotion of seafood from Bord Iascaigh Mhara.
Part of the organisation's work is "promoting better ways of producing, by innovation and setting 'best practice' standards". According to the 2010 report Pathways for Growth, published by Bord Bia, Ireland should:"adopt a strategy of developing a world-class agricultural industry by 2016 and set itself the goal of becoming the most efficient, most highly innovative food and drink country in the world."
From Wikipedia’s article on Bord Bia, shared under CC BY-SA 4.0.3