Private company
British parenting club1
Bounty is a promotions company, pregnancy and parenting club. The pregnancy club gives advice in the areas of pregnancy, baby names and baby products. The company provides a range of informational material, product samples and access to an internet forum.2 Wikipedia text CC BY-SA 4.0
Last updated Oct 21, 2026.
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Bounty is a promotions company, pregnancy and parenting club. The pregnancy club gives advice in the areas of pregnancy, baby names and baby products. The company provides a range of informational material, product samples and access to an internet forum.2
Founded in 1959 by Bill Hopewell-Smith, the company was initially based in London and counted 6 employees and launched its first sample offering - The New Mother Pack. The company provides payments to the trusts which operate hospitals, and has access to new mothers. They provide "goodie bags" to new mothers and take pictures of newborn babies in many hospitals across England and Wales.
From Wikipedia’s article on Bounty (parenting club), shared under CC BY-SA 4.0.3
The Telegraph in 2009 reported several complaints about hard selling techniques used to obtain new photograph contracts. Bounty stated that it operates "...purely on a basis of choice with mums and hospitals and we take our responsibilities very seriously." These complaints resurfaced in 2013 following a Mumsnet internet survey that indicated similar experiences.
Bounty has also recently been fined £400,000gbp for the unlawfully sharing data belonging to 14 million people.
From Wikipedia’s article on Bounty (parenting club), shared under CC BY-SA 4.0.3
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