Private company

Boy Smells

Perfume brand

Boy Smells is a perfumery brand founded in 2016 in Los Angeles by Matthew Herman and David Kien. The brand regularly collaborates with social media influencers — such as Vanillamace and Nicolas Sturniolo — to appeal to Gen Z consumers.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Boy Smells is a perfumery brand founded in 2016 in Los Angeles by Matthew Herman and David Kien. The brand regularly collaborates with social media influencers — such as Vanillamace and Nicolas Sturniolo — to appeal to Gen Z consumers.2

Sources

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