Bragster

Bragster was founded in 2006 as Gottabet.com by Wim Vernaeve and Bertrand Bodson. The site was started as a way to bring gambling and social networking together, but over time the gambling and betting aspect was dropped in favour of bragging and dares. The logo was changed to a blue gorilla to reflect this new "edgier" direction.

Originally, the site was geared more towards social networking with features such as blogs, but these were removed as part of the re-branding, with the focus shifted purely to daring and bragging. The change was made in order for advertisers to integrate their content into the main body of the site, via sponsored dares and challenges. In February 2008, Bragster received a $3.5 million Series A investment from Intel Capital and private investor David Frankle.

In February 2010, Bragster was acquired by Guinness World Records in an effort to expand GWR's digital presence. Initially the two brands will be kept separate, with plans to integrate Bragster into the GWR website in the second half of 2010.

On 31 August 2010, Bragster was taken offline.

In March 2009, Bragster formed a long-term partnership with Britvic to promote their fizzy orange soft drink Tango. The campaign was launched by Bragster daring Tango bosses to print 2.5 million Tango cans upside down, with the Bragster logo on the top. A mock-up image of the new can was released on the website on April Fools' Day, before 2.5 million the cans went into production a few weeks later. To further promote the launch of the upside down cans, Bragster and Tango orchestrated a publicity stunt wherein a number of models in orange bikinis stood on their heads in various places around London, including St Paul's, the Tate Modern and on the tube. After the initial launch the partnership continued with ten branded dares, such as dying your hair orange and covering yourself in Tango, being issued throughout the remainder of 2009. The dares can be viewed and entered on the Tango mini-site.

Also in March 2009, Bragster started a deal with Lionsgate UK to promote the film Crank: High Voltage. Two themed dares were put up on the Crank 2 Group. The first was to have a public freakout, and the second was to have your name legally changed to Chev Chelios, the anti-hero of the film. On 24 March, David Robert Smart officially changed his name by deed poll to claim a $1000 prize offered by the site.

To promote their new F50i football boots, Adidas and Bragster launched the Adidas F50i Challenge, featuring seven different football orientated dares. Footballers Jermain Defoe and Ashley Young captained two opposing user teams. The challenge received 168 unique video entries.

Wizards of the Coast used Bragster to launch a new Magic: The Gathering Core Set, Magic 2010. The grand prize for the best Brag uploaded was a trip to the Magic World Championship tournament in Rome for two, won by dragonangyle, with a host of smaller prizes for other entries. Wizards of the Coast also used Bragster to exclusively preview a reprinted card, Dragon Whelp.