Private company

Brand New School

Logo: Brand New School, Public domain, via Wikimedia Commons3

School Name based in New York City1

Brand New School is a creative design and production studio specializing in commercials, interactive media, branding consultation and design, and music videos. The company was founded by Jonathan Notaro and has offices in New York City and Los Angeles. The studio has created content for many global brands, including Coca-Cola, Apple Inc., Google, Nike, Gillette, Ford, BBC, and Starbucks, among others.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

2000Founded1

Brand New School is a creative design and production studio specializing in commercials, interactive media, branding consultation and design, and music videos. The company was founded by Jonathan Notaro and has offices in New York City and Los Angeles. The studio has created content for many global brands, including Coca-Cola, Apple Inc., Google, Nike, Gillette, Ford, BBC, and Starbucks, among others. The company has been recognized by AICP, Art Directors Club, D&AD, Cannes Lions, and AIGA.2

The story

After spending time as an Art Director at Fuel/Razorfish, Jonathan Notaro broke out on his own and founded the studio in Los Angeles in 2000. The company expanded to New York shortly thereafter. Since its founding, Brand New School has created animated content, live action films, and interactive and experiential media, as well as branding and design services for brands all over the world.

The studio has created launch campaigns for products such as the Gillette Fusion ProShield razors, the OnePlus 3T smartphone, and several Google devices. Interactive and out-of-home work includes a display for Oreo in New York's Times Square and a touchscreen display in the lobby of GE headquarters in Fairfield, CT. The studio headed up the re-branding for Cartoon Network in 2010.

From Wikipedia’s article on Brand New School, shared under CC BY-SA 4.0.4

Timeline

  1. 2000Founded Founded1

Sources

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