Private company

Brand USA

American destination marketing organization1

Brand USA, officially the Corporation for Travel Promotion, is a destination marketing organization and public private partnership established in 2010 to raise awareness of the United States as a tourist destination. As of 2025, the initiative is authorized and funded through 2027.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Brand USA, officially the Corporation for Travel Promotion, is a destination marketing organization and public private partnership established in 2010 to raise awareness of the United States as a tourist destination. As of 2025, the initiative is authorized and funded through 2027.2

Sources

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