Braum's

In 1957, William Henry "Bill" Braum (1928–2020) purchased his family's ice cream processing business based in Emporia, Kansas, as well as its "Peter Pan" retail ice cream chain; ten years later, the Peter Pan stores were sold, under the condition that the Braum family would not sell ice cream in Kansas for ten years.

Having kept the family dairy herd and ice cream processing business, Braum and his wife Mary started the Braum's chain in 1968 in Oklahoma City, opening 24 stores in Oklahoma during the first year. Braum's brought products from its Emporia headquarters to Oklahoma for the first few years, later opening facilities in Oklahoma and moving the herd there in 1975.

Braum's ran a series of Ernest P. Worrell television commercials in the 1980s.

Stores

In order to maintain the freshness of its products, the company does not open stores outside of a 330-mile (483 km) radius of the home farm in Tuttle, Oklahoma. As of 2026, there are 327 total stores in operation, with 146 stores in Oklahoma (45%), 120 in Texas (37%), 32 in Kansas (10%), 15 in Missouri (5%), and 14 stores in Arkansas (4%).

Products

The restaurants serve ice cream, frozen yogurt, hamburgers, sandwiches, salads and breakfast items. Stores also include a grocery section called the "Fresh Market" featuring dairy products, baked goods, beverages, frozen entrees, meats and produce.

Braum's is noteworthy for its level of vertical integration. Almost all the food products sold at Braum's are processed or manufactured directly by the company; Braum's owns its own feed mill, dairy herd, dairy processing plant, bakery, stores, and delivery trucks. It also owns eight farms and ranches with a total area of 40,000 acres (160 km2), as well as its flagship dairy farm in Tuttle, Oklahoma. The dairy farm has specified times during which it is open for public tours and is a popular destination for school field trips. Braum's describes itself as the only major ice cream maker to still milk its own cows. They also produce the packaging used for their dairy products.

A2 milk

Braum's Family Farm has the largest A2 milk dairy herd in the United States. A1 and A2 are genetic variants of the beta-casein milk protein. It took over 12 years to build the A2 herd. With the A2 herd, Braum’s is now producing only A2 milk for sale in its own Braum’s stores.