Bright Automotive

Bright Automotive was started in 2008 as the offspring of the non-profit Rocky Mountain Institute (RMI) under the leadership of John E. Waters, who became founding CEO of Bright Automotive. Waters spent years at General Motors and was the inventor of the battery pack used in their first electric vehicle, the GM EV1, in the mid-1990s. Under Waters' leadership, and by the end of 2008, Bright had acquired $17 million of initial funding with plans to obtain a $450 million loan from the US Department of Energy (DOE) $25 billion Advanced Technology Vehicles Manufacturing Loan program. In addition, Waters created a consulting and conversion entity within Bright known as eSolutions and recruited leadership from Mercedes-Benz to lead the effort (Nigel Francis). eSolutions was successful in acquiring a $4 million US Department of Defense (DOD) initiative to design, build, and deliver a plug-in hybrid electric commercial vehicle (PHEV) for off-grid electric generation (i.e., vehicle-to-grid). This successful vehicle program was based on the identical "road-coupled hybrid" (RCH) powertrain of the Bright IDEA.

Due to US DOE stipulations specifically to Bright for the ATVM loan program, in January 2010, Waters et al. led a global effort to align with a major automotive original equipment manufacturer (OEM) to receive the DOE funding. In August 2010, notably, a new branch of General Motors called General Motors Ventures, LLC invested $5 million in Bright Automotive as its first investment in the innovative transportation technology realm. This investment by General Motors Ventures, LLC provided both funds and recognition from the US DOE. Bright spent over 3 years applying, negotiating, and finalizing a loan from the US DOE under their $25 billion Advanced Technology Vehicles Manufacturing Loan Program.

On February 28, 2012, new CEO Reuben Munger announced the company failed to receive a federal retooling loan and their portion of the $25 billion Advanced Technology Vehicles Manufacturing (ATVM) loan program. The company closed operations over the following few days.

Services

In late 2008, Bright launched the eSolutions consulting and design service, which worked with current vehicle parts manufacturers to accelerate the process of vehicle electrification. eSolutions partnered with fleets and car component manufacturers (i.e., clients) to create lighter, more aerodynamic parts and system solutions that can then be used in future electric vehicles. eSolutions won a significant contract was with the US Army Tank Command (TACOM) to develop, deliver, and test electric plug-in technology on non-combat vehicles. This contract, worth over $4 million, tested plug-in hybrid technology to replace present non-combat military vehicles and, most importantly, to provide power back to the electrical grid for off-grid operations on forward operating bases (FOBs). eSolutions provided the main income for Bright.

Conversions

While eSolutions focused on a broad spectrum of electric car services, one of its main focuses was plug-in technology retrofitting. This involves taking a currently combustion engine powered car and turning it either into a hybrid or a fully electric car. Bright advertised the service specifically for the VW Routan, VW Transporter, and the Dodge Grand Caravan; however, they were able to retrofit essentially any vehicle. In 2010 Bright eSolutions won a contract with the US Postal Service to deliver an all-electric conversion vehicle of a US Postal delivery truck. Bright eSolutions successfully delivered the US Postal Service EV and it has been in operation in Washington DC since 2010.

Production goals

Bright Automotive stated that it planned to commence production of the IDEA by 2013. Due to delays in the ATVM loan program funding, this was pushed back from an initial plan of starting production in 2012. Unlike other low-volume, start-up companies funded by the ATVM loan program, Bright Automotive's (original) plans were to manufacture 50,000 IDEAs annually, capturing approximately 5% of the annual North America market in commercial vehicles.