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Private company

BrightRoll

Logo: BrightRoll, Public domain, via Wikimedia Commons3

American global digital video advertising company based in San Francisco, founded in 20061

BrightRoll was a programmatic video advertising platform that was acquired by Yahoo. BrightRoll's video platform became Yahoo's primary video advertising marketplace and demand-side platform. The BrightRoll brand was discontinued by Verizon Media, the parent company of Yahoo, in favor of Verizon Media Video SSP (re-brand of AOL's One Video Platform) after the company merged.2 It was founded by Tod Sacerdoti.1 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

Jan 1, 2006Founded1

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BrightRoll was a programmatic video advertising platform that was acquired by Yahoo. BrightRoll's video platform became Yahoo's primary video advertising marketplace and demand-side platform. The BrightRoll brand was discontinued by Verizon Media, the parent company of Yahoo, in favor of Verizon Media Video SSP (re-brand of AOL's One Video Platform) after the company merged. Yahoo and AOL consolidated their ad platforms during 2017–2018 to phase out duplicate platforms.2

The story

Founded by Tod Sacerdoti on Jan 1, 2006.1

Leadership

Who has led BrightRoll, and when. Pick a name to see everywhere that person has worked.

Timeline

  1. Jan 1, 2006Founded Founded1

Sources

The numbers on this page point here. Each one links to the record it came from.

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