Services
Bring Light's customers include both charities and the donors that support them.
Charities
Unlike many other charitable giving services, Bring Light does not rely on the Guidestar database. All charities on the Bring Light website have been individually screened after completing an application to establish presence on the site. Charities have access to a special Charity Resource Center with tools to manage their fundraising and to interact with donors on the site.
Projects
Rather than giving to a charity's general fund, donors can direct how their dollars are used by giving to a specific project.
Giving Groups
Donors can form Giving Groups to sponsor specific charities or projects. Giving Groups can track their donations to see the aggregated results of their giving.
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Donor Accounts
Through a partnership with the American Endowment Foundation, Bring Light delivers the benefits of a donor advised fund to donors who might not otherwise qualify. This enables donors to deposit funds for later donation while getting the immediate tax benefit. Most donor advised funds have minimum deposit requirements of $10,000 or more, while Bring Light's minimum is only $5.
Business model
Bring Light charges charities a service fee for their use of the site for fundraising. There are no upfront fees, but charities pay based on the amount of funds raised. The service fee is determined on a sliding scale, with the largest service fee being 10% of funds raised.
