The story
Broseley's roots trace back to the 1950s when Daniel Horrocks began his career as an estate agent; he formed a partnership with Alf Smith (of Culcheth) Ltd and two others, and started building small developments of houses and refurbishing commercial properties in the south Lancashire area. In 1960 the various development companies were merged into the Broseley Investment Company, with Royal Exchange holding 26%. In 1961 Metropolitan Railway Surplus Lands also acquired a 20% holding; after further changes in shareholdings, Guardian Royal Exchange (as it had then become) finally achieved majority control in 1970.
During the 1960s Broseley expanded in the north-west and then, through the acquisition of Frederick Powell & Sons Limited, in the south west. By the end of the decade it was building up to 1500 houses a year. The expansion continued in the 1970s with new regions in Scotland, the north east and the south east. By the early 1980s, Broseley's output was around 4500 houses a year, making it the fourth largest housebuilder in the country.
In 1986 and 1987, Horrocks suffered a series of heart attacks. After 25 years, Guardian Royal Exchange decided that, without Horrocks, it did not wish to continue running a housebuilding company. GRE retained the commercial property business but sold Broseley Estates to Trafalgar House in December 1986 for £71 million, where it was integrated into Trafalgar House's Ideal Homes. Brian Bennett, Broseley's longest serving employee (then regional director for Lancashire), moved to Ideal Homes as Land Director.
From Wikipedia’s article on Broseley Estates Limited, shared under CC BY-SA 4.0.3