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Private company

Brown and Haley

Chocolate-almond-toffee candy

Almond Roca is a brand of chocolate-covered, hard toffee with a coating of ground almonds. It is similar to chocolate-covered English toffee. The candy is manufactured by the Brown & Haley Co. of Tacoma, Washington, founded in 1912 by Harry Brown and J.C. Haley.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1914Founded1
  • Industryconfectionery1
  • HeadquartersTacoma, United States1
  • Founded inTacoma1
  • Websitewww.brown-haley.com
  • Legal formProfit Corporation3
  • LEI549300F4IPXEJZKGIT923
  • StatusActive3
  • LEI statusLapsed (not renewed)3
  • Registered addressC/O JOHN MELIN, 98421-1109 Tacoma, United States3
  • Registered withCorporations Division (Office of the Secretary of State), 278 000 0953

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Almond Roca is a brand of chocolate-covered, hard toffee with a coating of ground almonds. It is similar to chocolate-covered English toffee. The candy is manufactured by the Brown & Haley Co. of Tacoma, Washington, founded in 1912 by Harry Brown and J.C. Haley.2

The story

Almond Roca was invented in 1912 by Harry Brown and J. C. Haley, founders of Brown & Haley Company. The candy's name is said to have been inspired by Tacoma's head librarian, Jacqueline Noel, who chose the Spanish word roca, meaning 'rock' in English, to describe the hard, log-shaped confection. Brown owned a small confectionery store, and Haley worked for a spice company. They met at church in 1908 and started the business together in 1914 as the Oriole Candy Company. They changed the name to Brown and Haley in 1919. Brown & Haley first used Almond Roca's trademark pink tin can containers in 1927 to extend the product's shelf life. Individual pieces of Almond Roca candy are wrapped in gold-colored aluminum foil.

In 2009, the Washington state legislature attempted to designate Aplets & Cotlets the "official candy of the state of Washington". The proposal ultimately failed; some legislators from Western Washington thought the designation should go to Almond Roca.

From Wikipedia’s article on Brown and Haley, shared under CC BY-SA 4.0.4

Products and brands

  • Almond Roca
  • Mountain Bar

Listed on Wikidata.1

Timeline

  1. 1914Founded Founded in Tacoma1

Funding

Where the company's money came from, by calendar year: private offerings filed with the SEC, federal grants, loans, contracts and other assistance from USAspending.gov, and PPP loans from the SBA. Each bar links to the records below.

Money received by year$4.4M 2020–2021
Money received by yearMoney received by year, 2020–2021: $4.4M in all. PPP loans $4.4M.$0$1M$2M$3M2020 · PPP loans: $2.4M20202021 · PPP loans: $2.0M2021
Figures by year
YearPPP loansTotal
2021$2.0M$2.0M
2020$2.4M$2.4M

PPP loans

Paycheck Protection Program loans of $150,000 and up, approved April 2020 to July 2021, from the SBA5. Matched to this company by name and state.

  1. Apr 12, 2020$2.4M PPP loan (first draw) from KeyBank National Association5To BROWN & HALEY, Tacoma WA; $2.4M forgiven Jun 24, 2021
  2. Feb 6, 2021$2.0M PPP loan (second draw) from KeyBank National Association5To BROWN & HALEY, Tacoma WA; $2.0M forgiven Feb 9, 2022

Sources

The numbers on this page point here. Each one links to the record it came from.

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