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Bumi Serpong Damai

Logo: Ramsnet, CC BY-SA 4.0, via Wikimedia Commons³

Planned township in Greater Jakarta, Indonesia

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Last updated Oct 21, 2026.

Overview

Jan 16, 1984Founded¹

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TickerBSDE on Indonesia Stock Exchange¹
Industryreal estate industry¹
Websitewww.bsdcity.com

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BSD City, formerly referred to Bumi Serpong Damai is a planned community located within Greater Jakarta in Indonesia. The project was initiated in 1984 by a group of private developers and started in 1989. The town is currently managed by the holding company PT Bumi Serpong Damai Tbk, which is owned by Sinar Mas Land, a subsidiary of the Sinar Mas Group, a large industrial conglomerate in Indonesia. BSD City encompasses a total area of approximately 6,000 hectares, hosting a range of residential houses, apartments, malls, offices, and more. Most of the residential areas are designed to be suitable for Indonesia's upper-middle class, in gated neighbourhoods, each with different themes. The city is now a self-sustaining community, with businesses, schools, shopping malls, hospitals and hotels.²

The story

In the 1980s, the Serpong district of South Tangerang was a largely uninhabited rubber plantation. At the time, infrastructure such as asphalted roads and electricity was yet to be built. In 1984, Ir. Ciputra planned to build an independent township in the district, to be named as Bumi Serpong Damai. The development of the township was backed by 11 private companies including Pembangunan Jaya, Sinar Mas, Salim Group, and Metropolitan Kentjana with a total of Rp 3.2 trillion investment. The inauguration was held on 16 January 1989, attended by the Minister of Home Affairs at the time, Rudini.

At the time of project development during the 1990s, BSD City was the most ambitious urban planning scheme in Indonesia to combine housing, business and commercial properties. It is designed to be a self-sustaining community, with various types of public facilities available to its residents. The township started growing, and as the Jakarta–Tangerang Toll Road opened, residents started coming in as it provides an easier access to the township.

During the 1997 Asian financial crisis, real estate business in Indonesia stagnated for around 5 years. Due to this, Bumi Serpong Damai changed ownership to Sinar Mas Land around 2003–2004. To change its brand image, Sinar Mas eventually changed the name of the township into its initials, becoming BSD City, and built new residential clusters with new names (De Latinos, The Icon, Sevilla, Foresta, etc.) to market it better. Sinar Mas continues to develop the township, expanding from the Serpong district into the Tangerang Regency, in which they plan to build the next phase of BSD City.

In recent years, BSD City continues to expand exponentially, with new apartment and housing complexes being built in collaboration with international property companies such as Hong Kong Land ('Nava Park') and Mitsubishi Corp ('The Zora'). Since then, many consider BSD City as an affluent or 'elite' district within the bustling metropolitan area of Jabodetabek. The extension of the Toll road to Balaraja and the direct connection to JORR 2 also increases the accessibility of the area.

From Wikipedia’s article on BSD City, shared under CC BY-SA 4.0.⁴

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Schools

Al-Azhar BSD

Athalia BSD

BINUS School Serpong

Cikal Harapan School BSD

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Ehipassiko School BSD

Genesis Global School

German School Jakarta

ILON Academy BSD

IPEKA BSD

Jakarta Nanyang School

Ora et Labora BSD

Sinarmas World Academy

Stella Maris School BSD

Sekolah Murid Merdeka BSD

Saint John's Catholic School BSD

Sampoerna Academy BSD

Santa Ursula BSD

SoliDEO BSD

ACS Jakarta West Campus (under construction)

Wellington College Independent School BSD (under construction)

BPK Penabur BSD (planned)

Singapore Intercultural School BSD (planned)

Universities

Politeknik Enjiniring Pertanian Indonesia (PEPI)

Monash University, Indonesia

Sekolah Tinggi Agama Buddha Negeri Sriwijaya Tangerang

Prasetiya Mulya University (Prasmul)

Institut Teknologi Tangerang Selatan (ITTS)

Universitas Bina Sarana Informatika, BSD campus

UIC College BSD

Unika Atma Jaya, BSD campus

BINUS University (under construction)

Calvin Institute of Technology BSD (planned)

Healthcare

Eka Hospital BSD

Columbia Asia Hospital BSD

Proklamasi Hospital BSD

Biomedical Campus D-Hub BSD

Mitra Keluarga Hospital BSD (under construction)

Primaya Hospital BSD (under construction)

Medical Suites D-Hub BSD (under construction)

Parks and Public Spaces

Botanical Park BSD City

Taman Kota 1 BSD

Taman Kota 2 BSD

Taman Kota 3 BSD

Einstein Park EduTown

Sakura Park AEON Mall BSD

Serbaraja Toll Park - The Breeze

Green Pathway Eastvara-Terravia (under construction)

Convention Centers

Indonesia Convention Exhibition

BSD International Automotive Center (planned)

Offices

BFI Tower

BSD City Marketing Office

EduCenter BSD

Graha Artajasa

Graha Telkom

Graha Telkomsigma II

Graha Unilever

InnoPharm BSD

My Republic Plaza

One Tower (OCBC Office)

Sinar Mas Land Plaza

Smartfren BSD Office

Sunburst Office Park

Telkom Graha BSD

Telkomsel Smart Office BSD

Traveloka Campus

Wisma BCA BSD

Wisma BCA Foresta

Wisma BNI

Wisma BRI BSD

Showrooms and Dealerships

Astra Biz Centre BSD

Auto2000 BSD

BYD Arista BSD

Denza Arista BSD

Mazda Dealership BSD

Mercedes-Benz Dealership BSD

MG Motor Dealership BSD

Geely Dealership BSD

Honda Dealership BSD

Hyundai Dealership BSD

Wuling Dealership BSD

XPeng Dealership BSD

Retail

Ararasa BSD

ÆON Mall BSD City

BSD Plaza

BSD Junction

Duta Buah Segar BSD

Eastvara BSD

Gramedia BSD

ITC BSD

Teraskota BSD

Parade Fashion Outlet BSD

Pasar Modern BSD

BSD Spare Parts Center

BSD Autoparts Automotive Center

Intermoda BSD Modern Market

The Barn

The Breeze

QBIG BSD City

BSD Square (under renovation)

Wander Alley Intermoda BSD (under construction)

Tourism

BSD Xtreme Park

OceanPark Water Adventure

Quantis Clubhouse BSD

Ice House Sportindo (under construction)

BSD Secret Zoo (under construction)

BSD Community Hub (planned)

Cimory Dairyland BSD (planned)

Hospitality

Hotel Santika BSD

POP! Hotel BSD

Grand Zuri BSD

Trembesi Hotel BSD

Swiss-Belhotel Serpong

Santika Premiere Hotel BSD

Mercure Hotel BSD

Sapphire Sky Hotel BSD

The Grantage Hotel & Sky Lounge

Starlet Hotel BSD

Ibis Styles BSD

Novotel BSD

Four Points Hotel BSD (planned)