Bundaberg Brewed Drinks

The company was established in Bundaberg in 1960 as a bottling and fermenting business. In 1968, Mr. and Mrs. Fleming (senior) along with Cliff and Lee Fleming, bought the business, then known as Electra Breweries. From then on, it was run by mother, father, son and daughter.

In 1995, the company changed its name to 'Bundaberg Brewed Drinks' developing a distinctive, local brand. At this same time, the now well known 'Brewed to Be Better' promise was introduced, highlighting the key point of difference for the brand - brewing.

Over the years, the company has seen growth in sales and brand recognition, both domestically and internationally. Today, Bundaberg Brewed Drinks can be found in more than 60 countries worldwide.

In 2007, John McLean took over as CEO of Bundaberg Brewed Drinks. Mr McLean is the son-in-law of original business founders, Cliff and Lee Fleming.

In March 2018, the company entered into a partnership with PepsiCo to distribute their beverages across the United States, although the two remain separate companies.

In 2022, Bundaberg Brewed Drinks was named the 2022 Queensland Exporter of the Year at the Premier of Queensland's Export Awards.

In 2023, Bundaberg Brewed Drinks launched its new state-of-the-art Master Brewery after two years of construction. The purpose-built facility remains in Bundaberg and allows for increase production and is equipped for future expansion. The same year, Bundaberg Brewed Drinks was inducted into the Queensland Business Leaders Hall of Fame.

In 2024, Bundaberg Brewed Drinks Founder, Cliff Fleming, was named a Member of the Order of Australia (AM) for significant service to business and to the community of Bundaberg.

The flavours include:

The Diet range includes:

Diet Ginger Beer

Diet Lemon Lime and Bitters