The story
During the 86 years in which it served São Paulo, it was one of the pioneers of the retail trade. In the 1930s, innovated by putting labels with prices in the windows. Was the driving force behind the installment plan. Between 1940s and 1950s, Mappin was the meeting point of São Paulo elite. Anticipated the "concept" of shopping mall, bringing together products of various types in one location. The store at Praça Ramos de Azevedo, in the center of São Paulo, has become a benchmark of the brand.
Some branches were opened:
1969 – Rua São Bento
1977 – Avenida São João: the first of São Paulo to have its own parking lot
1984 – Itaim Bibi
1987 – Shopping Mappin ABC, the first store outside the São Paulo state capital
1991 – Shopping Center Norte, Shopping West Plaza and Shopping Morumbi
1991 – It was created the TV Mappin: sale of products by telephone
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1993 – Shopping Jardim Sul
1995 – Esplanada Shopping, in Sorocaba, São Paulo state countryside
Its most famous jingle was: "Mappin, venha correndo, Mappin, chegou a hora, Mappin, é a liquidação" [Mappin, come running, Mappin, the hour has come, Mappin, it is the sale].
From Wikipedia’s article on Mappin, shared under CC BY-SA 4.0.4