The company offered once-daily bus service between Los Angeles and San Francisco/San Jose areas comparable to Greyhound or Amtrak Thruway, the former its main competitor Bus stops were located at major transit centers, hotels, and downtown areas. In Northern California, major stops included Powell Street station in downtown San Francisco and San Jose Diridon station. In Southern California, major stops were at Union Station, Santa Monica, Hollywood, and North Hollywood Metro station.
It was called a "cheap alternative for students"; although originally envisioned to attract upmarket travelers from long waits at airports, it attracted mostly backpackers, senior citizens, business people, and bargain hunters. Patrons could pay a higher fare to guarantee that their adjoining seat is empty for their comfort. Similar to Megabus, California Shuttle Bus used a dynamic pricing model where prices started very low and gradually increased as tickets were sold. Prices generally started at $15. Assigned seating was added in 2013. The company suspended services in mid-2017.