Call Federal Credit Union

Call Federal Credit Union was formed in September 1962 by volunteer employees of Philip Morris USA in Richmond, Virginia. The credit union's name was derived from the company's iconic bellhop Little Johnny, who was known for the slogan "Call for Philip Morris." In the beginning, all transactions were completed by credit union volunteers.

In 1964, Alice S. Pearce, wife of founding board member William Pearce, became the credit union's first paid employee. The credit union originally operated out of donated space from Philip Morris USA. In 1979, Philip Morris USA purchased a United Virginia Bank branch on Commerce Road in Richmond, Va. In 1984, the credit union brought an ATM to the Commerce Road branch. In 1994, Call Federal Credit Union opened a branch in Mechanicsville, Virginia in Hanover County; that was replaced in 2010. A branch in Chesterfield County, Virginia, was opened in 1996. That branch closed and in 2003, Call Federal Credit Union opened what is loosely referred to as a “credit union mall”: three separate credit unions operating independently in the same building. An unprecedented concept at the time that demonstrated the innovative, cooperative nature of credit unions. A branch in Henrico County, Virginia, was opened in September 2008. In 2015, Call Federal opened its 5th branch, the second in Chesterfield, in the Hancock Village Shopping Center. Befitting its location in a popular shopping area, the Hancock Village branch represents a shift from the traditional teller line setup and features a more open, comfortable retail environment. A third Chesterfield location and the sixth overall branch opened in February 2018 on Iron Bridge Rd in the Chester section of the county, sharing the retail style of the Hancock Village branch, in a smaller footprint. As of February 2020, the former RiverTrace Federal Credit Union on Staples Mill Rd in Henrico County pushed the number of Call Federal branch locations to seven.

Call Federal Credit Union previously had branch operations in Louisville, Kentucky until 2005 and in Concord, North Carolina until 2012.

Checking, savings, money market, CDs, IRA savings, auto loans, personal loans, education loans, mortgage loans, home equity loans, credit cards, nationwide ATM network alliance Archived 2010-07-23 at the Wayback Machine, free online banking, free mobile banking access, debit cards and direct deposit. In 2008, Call Federal Credit Union began offering youth savings accounts for persons younger than 18. The first $1,000 deposited into these accounts earns an above-market rate of interest.

Exxon Credit Union in Richmond, Va., which had roughly $100,000 in assets and 100 members, merged with Call Federal Credit Union in 2003. In July 2008, Media General's credit union, Media First in Richmond, Va., which had about 1,000 members and $3.2 million in assets, merged with Call Federal Credit Union. In February 2020, a merger was completed with RiverTrace Federal Credit Union, bringing 1,300 members and $16 million in assets to the combined organization.