The story
In 1845, Jacques-Félix Sincennes and other Montreal businessmen founded the Richelieu Navigation Company; the company operated river boats on the Saint Lawrence River in general commerce. In 1875, the company merged with Sir Hugh Allan's Canadian Navigation Company to form the Richelieu and Ontario Navigation Company (R&O). The business grew with the expansion of the canal system on the upper St. Lawrence River (the precursor to the Saint Lawrence Seaway) and a new Welland Canal connecting to the upper Great Lakes.
In 1911, R&O merged with James Playfair's Northern Navigation Company. A special shareholders meeting on June 26 authorized the directors to raise issued stock from $5 million to $10 million. The money raised the new issuance was used to buy Northern Navigation and the Inland Lines. R&O added five more directors, with Playfair as vice president and managing director. The companies continued to operate under their respective names. In 1912, R&O bought the Niagara Navigation Company; Niagara Navigation had previously bought the Hamilton Steamboat Company and the Turbine Steamship Company. R&O began using the tag line "Niagara To The Sea" to advertise passenger service from the Niagara to the St. Lawrence regions.
Northern Navigation's Noronic was launched at Port Arthur, Ontario on June 2, 1913. A large number of R&O directors, including Playfair; the dignitaries travelled from Sarnia aboard Hamonic to attend the event. Playfair's wife was intended to christen the ship. Playfair was notified of his father's death shortly after Hamonic entered Lake Superior; he transferred to an R&O freighter about 80 miles (130 km) from Sault Ste. Marie and returned to Toronto by special train. Noronic was christened by E. Bristol, the wife of another director.
On June 19, 1913, a special shareholders meeting at the R&O office in Montreal convened to ratify the sale of the company to Canada Transportation Lines, a new company that would also include the St. Lawrence River Steamboat Company; Richelieu And Ontario Navigation Company of the United States; Quebec Steamship Company; Canada Interlake Line; Ontario and Quebec Navigation Company; Merchants' Montreal Line; SS Haddington and the Thousand Island Steamboat Company. In early December, it was announced that Canada Transportation Lines would be renamed to Canada Steamship Lines.
From Wikipedia’s article on Canada Steamship Lines, shared under CC BY-SA 4.0.4