The story
Founded by Giorgio Lungarotti in 1962, in Torgiano.1
The Lungarotti winery as it is known today was born in the late 1950s. Previously renowned for his family's small-production wines, Giorgio Lungarotti decided to transform his vineyard into a larger scale production, guided his love and respect for the land. Giorgio, together with his wife Maria Grazia, was able to tap into the potential of the under-recognized Umbrian Region, creating a high-quality wine with a marriage between technology and tradition.
The most important wine for the Lungarotti brand is Rubesco. Named for the Latin verb, "to blush", it originated from a new way to grow the vine, and a selection of the traditional varietals vinified in a scientific manner. This process was created by Giorgio himself, and is a point of pride for the company.
From Wikipedia’s article on Cantine Lungarotti Winery, shared under CC BY-SA 4.0.3