The story
Founded by Will van der Vlugt in 1977.1
In 1977, Dutch stills photographer Will van der Vlugt moves to film production and founded Will van der Vlugt Film Productions after a career as an advertising photographer. The agency grows out to produce for the international market, working with ad agencies all over the world and creating output for many companies and brands in different countries.
In 2007 the company was renamed to Caramel Pictures.
The company has grown since its start, with offices set up in Amsterdam, London, Miami, Dubai, and Mumbai. The Amsterdam and London offices catered the European market, whereas Miami targeted North and South America. Dubai went on to produce for its own domestic market, but discontinued its shop in 2010. In 2012, Caramel Pictures opened another hub in Mumbai to cater to the Indian market.
In 2009, Caramel Pictures went on to form XS by Caramel Pictures. Via this brand, the company produces commercial work on a minimum budget, and promote the use of various platforms of advertising, such as narrowcasting, internet, video walls, and other new media.
By 2012, the company had five offices, houses nine directors and has one of the biggest film studios of the Netherlands set up in Amsterdam.
In 2019 the company was acquired by MediaMonks, which would later be renamed as Monks, and which was owned by UK private equity firm S4 Capital.
From Wikipedia’s article on Caramel Pictures, shared under CC BY-SA 4.0.3