Private company

Carisma Automotive

Carisma Automotive is a UK-based automotive shop which specializes in customized interiors, paint, tyres, and other accessories, founded in 1996. Its founder and head is Jamie Shaw, who claimed he was a former employee of Rolls-Royce. From 2005 to 2007, the company was featured on Pimp My Ride UK, the UK version of MTV's Pimp My Ride television series, where Carisma Automotive served as the British equivalent to the original series' West Coast Customs.2 Wikipedia text CC BY-SA 4.0

Last updated Oct 21, 2026.

Overview

1996Founded1

Carisma Automotive is a UK-based automotive shop which specializes in customized interiors, paint, tyres, and other accessories, founded in 1996. Its founder and head is Jamie Shaw, who claimed he was a former employee of Rolls-Royce. From 2005 to 2007, the company was featured on Pimp My Ride UK, the UK version of MTV's Pimp My Ride television series, where Carisma Automotive served as the British equivalent to the original series' West Coast Customs.2

Timeline

  1. 1996Founded Founded1

Sources

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